EUROPE

According to the last report issued by eMarketer in July 2012, the top 5 European countries in terms of B2C Ecommerce sales and online buyers penetration are:
1. The UK,
2. Germany,
3. France,
4. Spain,
5. Italy.
This is almost in line with the online retail sites penetration published by comScore in May 2012. Indeed, the UK ranks first. However, France is ahead of Germany with a higher proportion of internet users visiting retail sites (89% vs 87.6% for Germany).

WORLDWIDE

If you’re wondering what are the top 10 countries in the global E-commerce landscape, here are some answers: