Posts tagged social network
Social Network Ad Spend will Reach $6 Billion Worldwide in 2011, according to eMarketer
Feb 3rd
In its report titled “Worldwide Social Network Ad Spending: 2011 Outlook” eMarketer forecasts global advertising spend across social networks will reach $5.97 billion in 2011 which represents a growth of 71.6% compared to 2010.
Social network advertising spending will account for 8.7% of total online ad spend in 2011.
US will represent the majority of spending accounting for 51.6% of the total.
Facebook will be the dominant social network and will receive 68% of worldwide social network ad spending this year. Indeed, Facebook ad revenues are expected to rise 118%, to reach $4billion in 2011.
To conclude, social network advertising is growing and is increasing their representation. “Major marketers are integrating social media into their overall marketing programs,” said Debra Aho Williamson, eMarketer principal analyst and author of this report. “As they do so, advertising in social destinations is becoming a more logical part of their plan.”
43% of US teens using social sites have spent money within a social network
Jul 15th
Online gaming site Roiworld surveyed 600 teens ages 13 to 17 in late April and found that 43% Social Net Teens have spent money on/in a social network.
This study reveals that Games garner most of the Social Net Spending among teens. In fact, they have purchased items such as currency for virtual items in a game (35%) followed by music (33%), avatar accessories in a game (30%) and points to level up in a game (23%).
For some key highlights, please click here: Hi-media Blog Roiworld study April 2010
For more on how teens are spending their time and money online, check out a portion of The Teens and Social Networks study embedded below: www.scribd.com/doc/33751159/Teens-Study-June-2010
Engage Expo: Online Games – Virtual Worlds Track & Virtual Goods Conference
Feb 4th
Allopass’s US team will be at Engage Expo in two weeks on Feb 16-17, in NYC! We would love to meet with you so feel free to contact Chris Simamora at csimamora@allopass.us to schedule a meeting.
The Online Games & Virtual Worlds track will be dedicated to user acquisition, engagement and retention, as well as monetization strategies for all types of online games and virtual worlds. Check out the “Monetization Strategies: What’s Working Today” session to learn more about successful engagement and monetization models. Subscriptions, virtual goods, premium services, advertising, and microtransactions will be discussed.
For those who want to focus on virtual goods and virtual economies, the Virtual Goods Conference will host discussions around how to best implement and manage a virtual economy, in both online and mobile platforms.
We look forward to hearing from you and sharing experiences, best practices and what to avoid regarding monetizing games, social networks and virtual worlds. To continue the discussion, please check out the upcoming case studies section of this blog to see how some of our customers have already successfully monetized their online property.
More details about Engage Expo on the Engage Website
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