Posts tagged online usage
World: Computer and Cell Phone Usage Up, according to Pew Research study
Jan 19th
If you’re looking for an overview of the uses of mobile and PC, the Pew Research study released in December reveals some interesting data on a selection of some twenty countries around the world.
The report highlights, for instance, among consumers in these countries :
• 81% own a mobile phone,
• 50% use a computer,
• 45% of them are Internet users.
For more information, please click on the following link to download the complete study: http://bit.ly/fgcMyG
Internet: the Primary Media for Online Users
Oct 21st
The Study “Digital Life” conducted by custom research agency TNS, covers nearly 90% of the world’s online population by 50,000 interviews with consumers in 46 countries and reveals major changes in the world’s online behaviour.
Among key findings, 2 of them highlight that the Internet attracts a more connected and engaged audience:
- The study reveals that digital is the primary media channel for online users: 61% of online users use the internet daily, compared to 54% for TV, 36% for Radio and 32% for Newspapers.
- Social media is overtaking email in weekly usage: the online population is spending more time on social networking sites than checking their emails, with a weekly average of 4.6 hours compared to 4.4 hours per week on email. Despite the highest volume of usage, SocNets attract much lower daily users than email with 46% of users accessing social networks daily as opposed to 76% on email.
Details of these 2 key findings are available here:Hi-media Blog TNS Digital Life
Otherwise, core data from the study is available via a dedicated website: http://discoverdigitallife.com/
Online surpasses TV in time spent, according to the findings of the 2010 “Digital Influence Index”
Jul 22nd
The recent “Digital Influence Index” global study, conducted by Fleishman-Hillard and Harris Interactive between December 2009 and January 2010, reveals the growing impact of the Internet upon consumer decision-making.
According to the study, Internet is by far the most important medium in the lives of consumers; however companies still persist to under-invest in their online marketing efforts. On average, individuals interviewed in the study spend around 13 hours per week online (not including email, which was tabulated separately). Online even surpasses TV in time spent in countries such as China and France.
The study measures several key aspects of consumers’ use of the Internet, but figures must be considered carefully due to the declarative nature of the data.
For further information on time consumption by country, please click below:
Hi-media Blog Digital Influence Index study June 2010
To download the complete report and read the 9 key findings, please click here : http://bit.ly/9qy86Z
English
Español
Deutsch
Français
Italiano
Nederlands
Português