Posts tagged Online Media
US: 34% of Agency Executives Cited Digital was their No.1 Medium of Choice during Q3 2011, only one point lower than the 35% who cited local TV
Oct 25th
For the first time since being tracked, digital media (including online, social and mobile) has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata. Indeed, 34% of US agency executives cited digital as their No. 1 medium of choice during Q3 2011, only one point lower than the 35% who cited local TV.
The survey indicates that digital may be at the tipping point of overtaking all other media in terms of importance. According to Strata, this growing role of digital in agency and client organizations is driven mainly by social and mobile.
About the methodology: The findings are based on a segment of more than 900 agencies that process about $50 billion worth of media through Strata’s systems in the United States.
Online ad spend in the United States will Overtake Newspapers this year, according to eMarketer
Dec 21st
According to new estimates from eMarketer released yesterday, advertisers, this year, for the first time, will have spent more on Internet ads than on print newspaper ads in the United States. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.
eMarketer’s projections for online ad spending in the U.S. compare with some of the forecasts that have come in December 2010 is a bit more optimistic than forecasts from Zenith Optimedia expecting U.S. online ad spending will overtake newspapers in 2012.
However, the latest figure highlighted by eMarketer reveals one more time how Internet is still rapidly increasing its market share due the importance of the internet to advertisers. In fact, global Internet ad spend will bypass Newspapers in the next coming years depending on the sources:
• Group M predicts worldwide online ad spending will overtake newspaper advertising spending in 2012.
• According to Magna, global online ad spend will surpass newspapers one year later in 2013.
• While ZenithOptimedia expects global online ad spend to eclipse newspapers by 2014.
Hi-media USA CEO Pooj Preena heads to LA for Digital Hollywood – Wed, May 5th
Apr 28th
Pooj Preena will join a panel of his peers to discuss trends shaping digital content monetization and distribution.
From music, video and streaming media (including the ever more popular user generated content) to games, photos and research / legal documents – experts are coming together to discuss how they monetize – or help other companies to monetize – digital content today.
In a panel session titled “Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities”, the group will also explore the newest and most effective syndication and monetization models for delivering content over the Web and onto the hottest new devices.
On the distribution side, panelists will look at opportunities and innovations in digital delivery channels for selling and monetizing digital content – including social media, social networking sites and new devices like the iPad and over-the-top video devices. Panelists will examine how consumers are finding and purchasing content – citing examples like YouTube, iTunes/App Store and Netflix, which have demonstrated that breadth of selection improves the customer experience and generates demand for content – and discuss which players across the value chain will come together to improve this experience and how.
On the marketing and merchandising side, panelists will review opportunities to improve monetization potential and increase user engagement. From display advertising, which has seen the introduction of new ad sizes, richer media, and more intrusive delivery types – to alternative payment types that reach a global audience – panelists will divulge their views on what will help brands and content publishers move “beyond the banner” and into the next realm of digital media marketing.
We hope you can join us in what is sure to be a highly energized and informative discussion – Wednesday, May 5th from 3:50-5:00pm at the Loews Hotel in Santa Monica, CA.
Follow this link to the panel description and speaker bios:
http://www.digitalhollywood.com/10DHSpring/DH10Sp-Wed21.html
Pooj Preena to speak at NY Media Summit
Mar 8th
Pooj Preena, CEO of Hi-media USA, will speak at the New York Media Summit this week, being held at the McGraw-Hill Building in New York City.
The NY Media Summit brings together global leaders from the worlds of Media, Advertising, Television, Social Media, Mobile, Cable & Satellite, Publishing, News Media, Motion Pictures, Marketing and more.
Preena is speaking on a panel titled “Digital Money: Virtual Currencies: Experimenting and Developing a Micropayment Economy”, being held on Wednesday, March 10th from 3:45 – 5:00 p.m.
In this session, panelists representing payment and offer platforms, content owners and analysts will look at how the micropayments industry has evolved over the past several years, and how publishers, banks, PayPal and others are creating new micropayment-based product offerings.
Hi-media is the only company that offers both advertising AND payments under one roof, giving us tremendous insight into how publishers, merchants and online game developers can generate additional revenue and monetize their content.
The panel will include:
- Karl Mehta, Co-Founder & CEO, PLAYSPAN, Inc.
- Scott Kessler, Senior Director, Information Technology, Internet Software & Services and Internet Retail, Standard & Poor’s Equity Research
- Kris Soumas, Head of Games, A&E Television Networks
- Pooj Preena, CEO, Groupe Hi-Media USA
- Renata Dionello, Chief of Staff to CEO, ebay (PayPal)
- Mihir Shah, Chief Revenue Officer, Offerpal Media
- Robert Abbott, General Partner, Norwest Venture Partners, Moderator
We hope to see you at the McGraw Hill Building, 1221 Avenue of the Americas (49th St. & 6th Ave). More info on The Media Summit website can be found here: http://www.digitalhollywood.com/MediaSummit.html
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