Posts tagged Monetization
Payment options: The More Extensive, The Better
Sep 23rd
It seems that the majority of our customers can, at times, get confused over whether to use PSMS, prepaid cards or IVR as the main payment options for their premium content online. They ponder their options in order to determine how they should maximize revenues, taking into consideration conversion rates and payouts. Our approach to this discussion is always clear: each payment option will provide a higher commercial contribution to their revenues than any potential cannibalization rate.
Recently, OPQA www.opqa.com, a 100% Spanish multiplayer online gaming platform (and an Allopass customer for quite some time now) has been reviewing its options in order to try and increase revenues. When we sat down for our regular review, the options became clear: revenue growth can be achieved either by increasing the audience or by increasing ARPU (average revenue per user). As increasing the audience is essentially a long term strategy, we concentrated on trying to increase the ARPU and proposed that they start including additional methods of payment as a test. We consequently aggregated the IVR at fixed cost (905 numbers in Spain) and ran this alongside the current PSMS offer.
The results after almost a month of this new approach were both surprising and revealing. The revealing element was that sales coming in from IVR solutions increased steadily to provide 21% of all revenues. The surprising part was that the revenues from PSMS remained unchanged.
What is the conclusion of all this? Primarily – it is that by increasing the payment options available clients will not suffer from revenue cannibalization. On the contrary, users seem to find their preferred method of payment when they are exposed to a wider range of payment solutions.
Therefore, it is always worthwhile to talk honestly and openly to your providers in order to try and find new methods of increasing revenues.
Hi-media will be attending the ad:tech exhibition (London, September 21-22)
Sep 14th
Hi-media is sponsoring the ad:tech seminar in London, which is a major event for advertisers, media owners and agencies interested in new media and its effect on advertising and marketing. The international online marketing and advertising community gather together annually at ad:tech London to reveal the latest trends and market figures, share best practices and address industry challenges.
Cyril Zimmermann, Hi-media founder and CEO, will be presenting a free thought-leadership seminar entitled “Enlarge, convert and beyond: How to monetise your social media audience” on Tuesday September 21 between 12:30-13:00 GMT.
Please also visit us on stand 242.
We look forward to meeting you there!
More details about the ad:tech expo on the ad:tech London website.
Dates: 21-22 September 2010 opening 10.00 am – 5.00 pm
Location : National Hall, Olympia, Hammersmith Road, London. W14 8UX
Hi-media will attend the E-Commerce fair (Paris, September, 21-22-23)
Sep 7th
Hi-media is sponsoring the next E-Commerce fair in Paris on September 21st, 22nd and 23rd, Porte de Versailles, Pavillon 7.3 (we are on Stand number E32).
Cyril Zimmermann, Hi-media founder and CEO, will speak on two thought-leadership panels:
• An online monetization panel, on which he will speak about “E-pub/Electronic payments: what solutions should be adopted in order to effectively maximise audience and revenue?” being held on Wednesday September 22, 11:00-11:45 am.
• A Mobile Marketing panel, on which Cyril will speak about “What opportunities are there for e-tailers to use mobile marketing in order to promote their brands?”, being held on Thursday September 23, 14:40-15:30 pm.
As Hi-media is a company that can offer both advertising and payments under one roof, we have enormous experience and insight into how publishers, merchants and online game developers can both generate additional revenue and monetize their content.
We hope to see you at the E-commerce fair (Stand E32).
More info about the E-commerce fair can be found here: http://ecommerceparis.com/2010/
We look forward to meeting you there!
Hi-media USA CEO Pooj Preena heads to LA for Digital Hollywood – Wed, May 5th
Apr 28th
Pooj Preena will join a panel of his peers to discuss trends shaping digital content monetization and distribution.
From music, video and streaming media (including the ever more popular user generated content) to games, photos and research / legal documents – experts are coming together to discuss how they monetize – or help other companies to monetize – digital content today.
In a panel session titled “Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities”, the group will also explore the newest and most effective syndication and monetization models for delivering content over the Web and onto the hottest new devices.
On the distribution side, panelists will look at opportunities and innovations in digital delivery channels for selling and monetizing digital content – including social media, social networking sites and new devices like the iPad and over-the-top video devices. Panelists will examine how consumers are finding and purchasing content – citing examples like YouTube, iTunes/App Store and Netflix, which have demonstrated that breadth of selection improves the customer experience and generates demand for content – and discuss which players across the value chain will come together to improve this experience and how.
On the marketing and merchandising side, panelists will review opportunities to improve monetization potential and increase user engagement. From display advertising, which has seen the introduction of new ad sizes, richer media, and more intrusive delivery types – to alternative payment types that reach a global audience – panelists will divulge their views on what will help brands and content publishers move “beyond the banner” and into the next realm of digital media marketing.
We hope you can join us in what is sure to be a highly energized and informative discussion – Wednesday, May 5th from 3:50-5:00pm at the Loews Hotel in Santa Monica, CA.
Follow this link to the panel description and speaker bios:
http://www.digitalhollywood.com/10DHSpring/DH10Sp-Wed21.html
Hi-media Payments sponsors the Web Game Conference (Paris, April 29)
Apr 28th
Hi-media Payments, and Allopass, the group’s micropayments service, are sponsors of the first Web Game Conference, on 29 April at the Léonard de Vinci University Cluster in Paris, France.
At the initiative of Owlient, one of the leading European browser game companies with a 10M+ player worldwide community on its games Howrse and Babydow and in partnership with Hi-Media Payments, the De Vinci University International Multimedia Institute and the Syndicat National du Jeu Vidéo (French national video game federation), the Web Game Conference is aimed at leaders and innovators of the Web Game Industry.
This annual conference brings together European industry leaders to discuss, collaborate, and share advancements about design, business, community and legal areas of social and browser based game development.
Join us and over 30 international industry speakers and 220 trade visitors to enhance your knowledge of the social and browser games European market and attend web game development lectures, roundtables and meetings centered around two main themes:
- designing and developing a web game
- monetizing and marketing a web game
Take a look at the conference agenda here: http://www.webgameconf.eu/agenda
To follow the event on Twitter: webgameconf
We look forward to meeting you there!
Hi-media’s Allopass Payment Service Further Expands in the US
Feb 4th
We’re excited to announce that we’ve established a San Francisco office to bring our Allopass micropayments platform to the North American market. The micropayments space is certainly crowded, but we’ve got more opportunities for merchants than ever before!
- We offer a platform that can not only bill to a mobile phone but credit cards, ISPs, home phones, prepaid cards and more.
- We’ve also got nearly ten years behind us in the space, currently processing more than 8 million transactions a month globally.
- We’re the only payments provider that offers merchant payments within 7-10 days of a transaction.
- We are the only company that can provide online advertising reach and mobile payments under one roof – through synergistic opportunities with other Hi-media businesses.
Some of our initial US customers that we announced today include: Artix Entertainment, Boomerang Networks, Gambit, gWallet, Merscom Games, OLX, Peanut Labs, Quepasa, Sometrics, Sonico, TheBroth, Viwawa, Viximo, and Wadja. Check out our blog for many more partners to be announced soon!
You can read the full release here and be sure to check the News coverage of our US launch as well!
Engage Expo: Online Games – Virtual Worlds Track & Virtual Goods Conference
Feb 4th
Allopass’s US team will be at Engage Expo in two weeks on Feb 16-17, in NYC! We would love to meet with you so feel free to contact Chris Simamora at csimamora@allopass.us to schedule a meeting.
The Online Games & Virtual Worlds track will be dedicated to user acquisition, engagement and retention, as well as monetization strategies for all types of online games and virtual worlds. Check out the “Monetization Strategies: What’s Working Today” session to learn more about successful engagement and monetization models. Subscriptions, virtual goods, premium services, advertising, and microtransactions will be discussed.
For those who want to focus on virtual goods and virtual economies, the Virtual Goods Conference will host discussions around how to best implement and manage a virtual economy, in both online and mobile platforms.
We look forward to hearing from you and sharing experiences, best practices and what to avoid regarding monetizing games, social networks and virtual worlds. To continue the discussion, please check out the upcoming case studies section of this blog to see how some of our customers have already successfully monetized their online property.
More details about Engage Expo on the Engage Website
Allopass is a Silver Sponsor at Casual Connect Europe – Feb 10-12
Jan 25th
Allopass’s European team will be sponsoring and attending the upcoming Casual Connect Europe event in Hamburg, on February 10-12, 2010. Feel free to contact Gilles Tannugi, at gilles@allopass.com to schedule a meeting prior to the event.
Casual Connect is the educational component of the Casual Games Association, the international trade association for casual games professionals. Casual Connect encompasses online news, a regular magazine and yearly conference series in Europe and the US (Seattle).
Casual Connect is one of the leading conferences for the casual games industry with over 3,500 professionals attending Casual Connect Events each year.
The sessions will include panels and discussions around designing, developing, promoting and monetizing games through advertising and micropayments. A special section will be dedicated to mobile platforms.
We look forward to meeting with you there and sharing experiences around designing engaging micropayment experiences, implementing successful virtual economies and promoting your casual games on a global basis!
$1.38 Billion Invested in Virtual Goods-Related Companies Worldwide in 2009
Jan 21st
The 2009 Virtual Goods Investment Report has just been released by Engage Digital Media. The report, compiled by www.VirtualGoodsNews.com details the investments made in virtual goods related companies in 2009.
Interesting facts and figures include:
- Above $1.38 billion has been invested in 87 companies last year, which is more than three times the amount invested in 2008 ($408 million) for twice as many companies (34 in 2008).
- Acquisitions represent $398.3 million out of the $1.38 billion invested.
- The largest acquisitions were Electronic Arts’ acquisition of Playfish for $300 million and China-based KongZhong’s $80 million acquisition of China-based Dacheng.
- Russian firm Digital Sky Technologies was by far the largest investor in the space in 2009 with its investments in Zynga and Facebook.
The complete report can be found on the Engage Digital Media Website, and a comprehensive list of the individual companies, invested amounts, investors, and market segment is also available.
Join us at Mobile Monday on Jan 11!
Jan 7th
Hi-media USA is sponsoring the next Mobile Monday, on January 11 at the super cool W Hotel in San Francisco!
Register for free and join us to discuss Virtual Goods & Micropayments on Mobile and Beyond. Panelists, including executives from mobile payment platforms, game publishers and application developers, will discuss how they have successfully generated revenue with virtual goods, challenges presented by this new model for monetization, and their views on how the market will evolve in 2010.
Panel
Lex Bayer – General Manager Payments Business, Playspan
Doug Bewsher – CMO, Mig33
Mark Curtis – CEO, Flirtomatic
Steven Lurie – General Manager Mobile, Zynga
Pooj Preena – CEO, Hi-media USA
Justin Smith – Founder, Inside Network (moderator)
Roger Wood – CEO, Orca
Logistics
Location: W Hotel San Francisco
Date: January 11th at 7 pm, doors open at 6:30 pm
Cost: Free – but registration is required to attend
Cocktails: provided (and you get free drinks!)
More details here : http://www.mobilemonday.us/?p=300
We are looking forward to seeing you there!
English
Español
Deutsch
Français
Italiano
Nederlands
Português