Posts tagged Monetization Models
Online Gaming Study: Gamescrunch and Hi-media Payments provide a worldwide overview of the online gaming market
May 31st
The “Online Gaming Segmentation & Companies Mapping” study, produced by GamesCrunch and Hi-Media payments gathers all of the information relative to online gaming within one exhaustive database: market segmentation, main actors, business models, market trends etc.
Hi-media Payments and GamesCrunch strove to segment this market that is forecasted to represent revenues of $8.2 billion in 2010 (+32% relative to 2009). The study presents and analyses the activities of the main actors in the online gaming industry, based on several criteria: number of employees, year of creation, main games and associated business models…
This quantitative analysis is enhanced with the views of the online gaming actors. Using the statements that they collected, Hi-media Payments and GamesCrunch have identified and plotted the market’s major trends, the various existing economic models and the key success factors.
The study describes an online gaming industry that is constantly changing. The market is now more diversified than ever: over and above the technology-driven developments, the industry is constantly adapting to the evolving behaviour of web surfers. As such, online games have integrated the viral and social community dimensions that have developed through social networks.
While becoming more diversified, accessible and social, the online gaming industry has also become more competitive, resulting in an evolution of business models towards the Freemium model that is now becoming more generalized. This has resulted in an increase in the number of free online games offering payment-based options that can be acquired via micro-payment platforms.
Marketed by Hi-media Payments and GamesCrunch, the study will be updated on a regular basis. For more information: http://www.gamescrunch.com.
Hi-media Payments will be at the Social Gaming Summit in SF (May 6-7)
Apr 30th
Hi-media Payments US team will attend this year’s Social Gaming Summit, a one and a half day event focused on the intersection of games and the social web.
The event will focus on helping social games developers build, monetize, and grow their social games.
On May 6th, the Social Gaming University offers a half-day seminar that will provide insights into how social games work and what it takes to successfully build, promote and monetize a social game.
On May 7th, panels will bring together the leaders in free-to-play games, social networking, and payments infrastructure for a full day of panels and talks. Executives from Zynga, Playdom, Crowdstar, EA / Playfish, RockYou, Meteor Games, Tall Tree Games, myYearbook, PopCap, Slide, Playfirst, Challenge Games, ngmoco, and Kongregate already confirmed their presence.
The Summit will be held at the Marriott Marquis in San Francisco (55 Fourth Street, San Francisco, CA 94103).
For more details on the Social Gaming agenda please visit: http://www.mediabistro.com/socialgamingsummit/program/
If you are a game developer or publisher looking at effective ways to promote and monetize your games globally, we would be happy to meet you. With our turnkey micropayments solution Allopass, we process over 8 million transactions a month and help game developers and publishers monetize their audience in more than 60 countries with subscriptions, virtual goods, virtual economies, VIP services and more.
We take the complexity out of international payments by providing you a fast-to-integrate, comprehensive and relevant set of payment options in a clean, integrated user interface.
And we remit funds faster than any other provider in the space (within 7-10 days of the transaction)!
Drop us an email to learn more: Chris Simamora (csimamora@allopass.us)
Hi-media USA CEO Pooj Preena heads to LA for Digital Hollywood – Wed, May 5th
Apr 28th
Pooj Preena will join a panel of his peers to discuss trends shaping digital content monetization and distribution.
From music, video and streaming media (including the ever more popular user generated content) to games, photos and research / legal documents – experts are coming together to discuss how they monetize – or help other companies to monetize – digital content today.
In a panel session titled “Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities”, the group will also explore the newest and most effective syndication and monetization models for delivering content over the Web and onto the hottest new devices.
On the distribution side, panelists will look at opportunities and innovations in digital delivery channels for selling and monetizing digital content – including social media, social networking sites and new devices like the iPad and over-the-top video devices. Panelists will examine how consumers are finding and purchasing content – citing examples like YouTube, iTunes/App Store and Netflix, which have demonstrated that breadth of selection improves the customer experience and generates demand for content – and discuss which players across the value chain will come together to improve this experience and how.
On the marketing and merchandising side, panelists will review opportunities to improve monetization potential and increase user engagement. From display advertising, which has seen the introduction of new ad sizes, richer media, and more intrusive delivery types – to alternative payment types that reach a global audience – panelists will divulge their views on what will help brands and content publishers move “beyond the banner” and into the next realm of digital media marketing.
We hope you can join us in what is sure to be a highly energized and informative discussion – Wednesday, May 5th from 3:50-5:00pm at the Loews Hotel in Santa Monica, CA.
Follow this link to the panel description and speaker bios:
http://www.digitalhollywood.com/10DHSpring/DH10Sp-Wed21.html
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