Posts tagged Mobile
Android Overtakes Apple in Four European Countries
Sep 9th
The latest quarterly data from Kantar Worldpanel ComTech shows Android has become the number 1 operating system in 8 “key” countries including Germany, UK, France and Spain.
Chart: The Mobile Business Boom
Jun 20th
According to an article released last week by Paid Content, Investment bank Rutberg & Co. has passed them a chart below highlighting some of the more striking examples to show how significant mobile has become as a channel for online businesses.
For instance, Pandora is sending over 60% of its music streams to mobile devices; Facebook’s mobile users are twice as active as those accessing from PCs; Starbucks Card Mobile app reached 3 million transactions in first 9 weeks after launch; Amazon sells now more ebooks than paper books…
(Click here to open full-size in a new window)
Worldwide: Android to be N°1 Smartphone OS
Apr 13th
In the growing smartphone market, the battle of the operating systems continues and Android is poised to become the leading smartphone operating system in 2011 with 39.5% market share, according to IDC*. Its popularity is expected to grow continuously. Indeed, its leadership should be strengthened in the coming years as its market share is expected to reach 45.4% in 2015.
In some countries like the US, Android is already N°1 with 33% market share in February 2011 according to comScore. In European countries, Android is growing rapidly. In France, Android’s market share surges in the last 12 months from 4% in February 2010 to 23% in February 2011 (Source: comScore MobiLens).
* IDC Worldwide Quarterly Mobile Phone Tracker, March 29, 2011
Hi-media Advertising rolls out Hi-media Video in Europe
Feb 16th
Online media group Hi-media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, announces the launch of Hi-media Video in Europe.
Hi-media Video: exclusive online advertising video format
Following the launch of Hi-media Mobile last June, Hi-media Advertising continues to develop new services, the latest being Hi-media Video. This new offering gives European advertisers access to a wide range of high-impact formats geared to all types of communication:
- “In-Stream” (pre-roll, post-roll and overlay) functions to insert ad spots into website video content:
with over 60 million videos viewed each month in Europe1, Hi-media offers its advertisers a video network on websites concentrated mainly in the Entertainment and News verticals, including jeuxvideo.com, sbs6.nl, RTL.fr, universal-music.de, cinemaxx.de, zappinternet.com or football-league.co.uk.
- “In-Ad” functions programmable on IAB standard formats :
Hi-media network attracts 138 million unique users2 per month in Europe including audiences of leading websites such as LeBonCoin.fr, Meetic, Fun Radio or Auto Plus in France, The Independent in the United Kingdom, erdbeerlounge.de and Qype in Germany, alfemminile.com in Italy or Autoscout24 in Spain.
- Dedicated mobile video features (“in-banner” or “in-app”) offer, with an advertising inventory of over 100 million ad impressions3 a month. The Hi-media Mobile network encompasses a range of exclusive mobile Internet sites including RTL2, Rue89 and Foot365 in France, Shazam and Nimbuzz in Italy, DeTelegraaf and Vodafone Live in the Netherlands, or Netlog and Qype in Spain.
The 2010 Mobile Year in Review, according to ComScore
Feb 15th
ComScore has just released the report titled “The comScore 2010 Mobile Year in Review” which provides key trends in the mobile landscape in 2010 throughout the U.S., Europe (UK, France, Italy, Spain, Germany) and Japan. The report highlights important components of the mobile market including smartphone adoption, browser/application usage and mobile content consumption.
Key findings highlighted in the report include:
• Smartphone adoption accelerated in both the U.S. and Europe. Spain leads all market with smartphone adoption of 38%.
• European Smartphone users are older than Americans.
• Mobile media consumption intensified in 2010 and is more common in the US than in Europe: 47% of mobile Americans accessed mobile media compared to 41% of Europeans.
• Application usage is closed to browser usage in Europe:
- 29% of Europeans browsed the mobile web in December 2010,
- … while application access reached 28% of Europeans.
• Top mobile activities vary across markets. For instance, European mobile subscribers were the heaviest texters (83%) while US mobile users were most likely to access socnets (24.7%).
To download some key findings underlined above, please click on the following link: Hi-media Blog ComScore The 2010 Mobile Year in Review
To download the complete report from ComScore “The comScore 2010 Mobile Year in Review”, please click on the following link: http://www.slideshare.net/himedia/com-score-2010-mobile-year-in-review-6920687
World: Computer and Cell Phone Usage Up, according to Pew Research study
Jan 19th
If you’re looking for an overview of the uses of mobile and PC, the Pew Research study released in December reveals some interesting data on a selection of some twenty countries around the world.
The report highlights, for instance, among consumers in these countries :
• 81% own a mobile phone,
• 50% use a computer,
• 45% of them are Internet users.
For more information, please click on the following link to download the complete study: http://bit.ly/fgcMyG
US : Print Publishers are focusing on Mobile
Jan 14th
According to the Audit Bureau of Circulations (ABC) which conducted the research titled “Going Mobile : How Publishers are Solidifying Strategies and Adapting to the Mobile Market”, most publishers are already focusing on the mobile market or planning to do so soon in an attempt to generate additional revenue.
Here are some key findings:
To download the full report, please click on the following link: http://www.accessabc.com/pdfs/mobile2010.pdf
Mobile phones are set to become the channel of the future (“El Publicista”)
Nov 5th
Earlier this month, El Publicista, one of the most important publishing houses in the sector, published issue 232 dedicated to Social Media, a medium which, according to a statement made by Javier Navarro - President of IAB Spain -, “is set to become one of the channels that attracts greatest investment in 2011″.
Part of issue 232 comprises data reviewed by the MMA on investment in Mobile Marketing in Spain. It undoubtedly represents unstaked territory for advertising, offering extensive possibilities for growth, a fact that has been made clear by the levels of investment over the last few months. Investments are speeding up and, along with Social Media, Mobile Marketing may well turn out to be one of the revolutions of 2011.
Nevertheless, we are talking about a discipline that, as is often the case with all beginnings, has given rise to a series of controversies and debates in the sector and between users themselves. Thanks to these mobile devices direct conversation –a very fitting description here– with final users is possible, and these, conscious of the fact that their privacy may be invaded, are still showing a certain degree of resistance to the difference that makes this channel stand out from the rest: the use of GPS for the purposes of advertising.
To address the impact that the arrival of Internet to mobiles and tablets has had on the way advertising is understood, El Publicista counts on the collaboration of Pedro Menéndez, in charge of Products for Hi-media Mobile, among other professionals of the sector.
Click here to get preview of issue 232 of El Publicista.
Hi-media Advertising rolls out Hi-media Mobile in Europe
Jul 12th
Hi-media just announced the rollout of Hi-media Mobile in Europe.
Hi-media Mobile offers European advertisers a comprehensive portfolio of mobile
advertising and promotion solutions:
- A mobile advertising inventory of over 80 million ad impressions1 from a broad portfolio
of European mobile sites. Advertisers can opt for a choice of classic or high-impact
formats according to their particular needs.
- Range of websites consultable from every type of mobile, and creation of event-specific
micro-sites for special campaigns. Various options can be integrated to make sites even
more interactive: audio and video animations, SMS alerts, downloads, etc.
- Development of mobile apps.
The Hi-media Mobile offer is based on an exclusive network of mobile Internet sites,
split into three verticals: News & Sport / Entertainment / E-commerce & Travel.
To read the Press Release please click here: http://bit.ly/dg1fdO
Allopass announces New Mobile Payment Solution in France
Feb 18th
Hi-media Payments is pleased to announce that a new French mobile payment solution called MPME is now live on the Allopass platform. We are the first to offer this new mobile option in addition to premium SMS.
MPME – Micro Payment Mobile Enablers – is a one-shot WAP payment available on all 3 carriers in France: Orange, SFR and Bouygues Telecom. Advantages to this new solution include:
- the ability to charge higher price points: up to 8EUR for a one-shot payment
- more price points available than with pSMS
- weekly and monthly subscriptions
- better payouts
For the French speakers, you can see a quick video demonstration here : http://vimeo.com/9202765 and get detailed information on our Allopass website.
Stay connected, more payment options will be announced soon!
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