* About the Dibs’s survey: the survey was conducted in the third quarter of 2011 by research agency YouGov, and includes interviews with over 9,000 Internet users and 333 online retailers in 9 european countries (Sweden, Denmark, Norway, Finland, Spain, UK, Germany, France and Poland).

The research has also revealed that websites are the preferred platform for m-commerce with 40% choosing to go online to a brands site to buy a product, compared to just 17% preferring an app. Furthermore, consumers appear to spend more on sites, as the average transaction was £20.77 compared to just £13.15 via an app.

Near Field Communication (NFC) was seen as a positive move for mobile with 74% of consumers stating they felt the service would be a good idea.

To read the press release, click here

For instance, Pandora is sending over 60% of its music streams to mobile devices; Facebook’s mobile users are twice as active as those accessing from PCs; Starbucks Card Mobile app reached 3 million transactions in first 9 weeks after launch; Amazon sells now more ebooks than paper books…
(Click here to open full-size in a new window)

In the US:
The study released in March 2011 by Oracle titled “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” highlights the increased use of mobile devices to purchase online. 29% of US consumers have made at least one purchase via a mobile phone in 2010, more than double the number reported in November 2009.

Plenty of studies can confirm this ongoing trend. These include:
• The InMobi study conducted in March 2011 entitled “A Global Consumer Perspective on Mobile Shopping”; this showed that 35% of US consumers choose Mobile as their No.1 digital shopping tool, ahead of PC’s/laptops (16%).
• An Adobe survey¹ which has found that 62% of smartphone owners said that they have bought physical goods using their smartphone devices in the last six months.

Mobile commerce is also growing in Europe:
• In France: 25% of mobile internet users have made at least one purchase using their mobile device².
• In the UK: 23% of online adults consumers made a transaction using a mobile device in the last 12 months³.

Mobile shopping is much more accepted in emerging markets:
Mobile phones are used by 51% of shoppers in Brazil, 47% in Mexico and 41% in China*.

Much more than a communication tool, the mobile device is quickly becoming a distribution tool with a significant impact upon the retail sector.

Sources :
*The IBM report titled “Capitalising on the smarter consumer” was conducted among 30,624 consumers in 13 countries in October 2010.
¹ The Adobe Scene7 2010 Mobile Commerce Survey was conducted between July 6 and July 23, 2010. The results were compiled based on responses from 446 participants.
² The GroupM/SFR Régie survey titled « 3ème édition – Observatoire de l’Internet Mobile » was conducted between January 20-25, 2011 among 1,007 consumers (aged 16-65).
³The Mobile Transactions survey was conducted online within the US and Great Britain by Harris Interactive on behalf of Tealeaf Technology between February 9-11, 2011 among 2,469 U.S. adults ages 18+ and between February 9-14, 2011 among 2,228 Great Britain adults ages 16+.

MPME – Micro Payment Mobile Enablers – is a one-shot WAP payment available on all 3 carriers in France: Orange, SFR and Bouygues Telecom. Advantages to this new solution include:

• the ability to charge higher price points: up to 8EUR for a one-shot payment
• more price points available than with pSMS
• weekly and monthly subscriptions
• better payouts

For the French speakers, you can see a quick video demonstration here : http://vimeo.com/9202765 and get detailed information on our Allopass website.

Stay connected, more payment options will be announced soon!

Date: Thursday January 7th

Time: 3:00 pm – 4:00 pm

Location: Las Vegas Convention Center, North Hall, 2nd Floor.

Please stop by and say hello!