Posts tagged Mobile Commerce
Europe: SMS is the Most Used Method of Payment for M-commerce
Dec 2nd
“The DIBS E-Commerce Survey 2011”* conducted by YouGov reveals that SMS is the most used means of payment for mobile purchases in almost every european country surveyed.
Poland, Sweden and Denmark are leading the way with respectively 54%, 45% and 42% of mobile consumers who have used SMS as a means of payment for mobile purchases.
* About the Dibs’s survey: the survey was conducted in the third quarter of 2011 by research agency YouGov, and includes interviews with over 9,000 Internet users and 333 online retailers in 9 european countries (Sweden, Denmark, Norway, Finland, Spain, UK, Germany, France and Poland).
UK: M-Commerce Spend is on the Rise
Sep 13th
A new research from the Internet Advertising Bureau (IAB) in the UK has highlighted the growing popularity of mobile commerce. The study showed that the amount consumers were spending in the UK per transaction on m-commerce transactions has increased on average by £5.29, a rise of 43.3% to £17.49.
The research has also revealed that websites are the preferred platform for m-commerce with 40% choosing to go online to a brands site to buy a product, compared to just 17% preferring an app. Furthermore, consumers appear to spend more on sites, as the average transaction was £20.77 compared to just £13.15 via an app.
Near Field Communication (NFC) was seen as a positive move for mobile with 74% of consumers stating they felt the service would be a good idea.
To read the press release, click here
Chart: The Mobile Business Boom
Jun 20th
According to an article released last week by Paid Content, Investment bank Rutberg & Co. has passed them a chart below highlighting some of the more striking examples to show how significant mobile has become as a channel for online businesses.
For instance, Pandora is sending over 60% of its music streams to mobile devices; Facebook’s mobile users are twice as active as those accessing from PCs; Starbucks Card Mobile app reached 3 million transactions in first 9 weeks after launch; Amazon sells now more ebooks than paper books…
(Click here to open full-size in a new window)
Mobile eCommerce Increases
May 11th
As more consumers switch to smartphones, there are increasingly more options for global users to utilise their mobile device in order to purchase online.
In the US:
The study released in March 2011 by Oracle titled “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” highlights the increased use of mobile devices to purchase online. 29% of US consumers have made at least one purchase via a mobile phone in 2010, more than double the number reported in November 2009.
Plenty of studies can confirm this ongoing trend. These include:
• The InMobi study conducted in March 2011 entitled “A Global Consumer Perspective on Mobile Shopping”; this showed that 35% of US consumers choose Mobile as their No.1 digital shopping tool, ahead of PC’s/laptops (16%).
• An Adobe survey¹ which has found that 62% of smartphone owners said that they have bought physical goods using their smartphone devices in the last six months.
Mobile commerce is also growing in Europe:
• In France: 25% of mobile internet users have made at least one purchase using their mobile device².
• In the UK: 23% of online adults consumers made a transaction using a mobile device in the last 12 months³.
Mobile shopping is much more accepted in emerging markets:
Mobile phones are used by 51% of shoppers in Brazil, 47% in Mexico and 41% in China*.
Much more than a communication tool, the mobile device is quickly becoming a distribution tool with a significant impact upon the retail sector.
Sources :
*The IBM report titled “Capitalising on the smarter consumer” was conducted among 30,624 consumers in 13 countries in October 2010.
¹ The Adobe Scene7 2010 Mobile Commerce Survey was conducted between July 6 and July 23, 2010. The results were compiled based on responses from 446 participants.
² The GroupM/SFR Régie survey titled « 3ème édition – Observatoire de l’Internet Mobile » was conducted between January 20-25, 2011 among 1,007 consumers (aged 16-65).
³The Mobile Transactions survey was conducted online within the US and Great Britain by Harris Interactive on behalf of Tealeaf Technology between February 9-11, 2011 among 2,469 U.S. adults ages 18+ and between February 9-14, 2011 among 2,228 Great Britain adults ages 16+.
Allopass announces New Mobile Payment Solution in France
Feb 18th
Hi-media Payments is pleased to announce that a new French mobile payment solution called MPME is now live on the Allopass platform. We are the first to offer this new mobile option in addition to premium SMS.
MPME – Micro Payment Mobile Enablers – is a one-shot WAP payment available on all 3 carriers in France: Orange, SFR and Bouygues Telecom. Advantages to this new solution include:
- the ability to charge higher price points: up to 8EUR for a one-shot payment
- more price points available than with pSMS
- weekly and monthly subscriptions
- better payouts
For the French speakers, you can see a quick video demonstration here : http://vimeo.com/9202765 and get detailed information on our Allopass website.
Stay connected, more payment options will be announced soon!
Pooj Preena speaking at CES 2010
Jan 5th
If you are attending CES 2010 in Las Vegas, you can see Hi-media USA CEO Pooj Preena speaking on the Mobile Commerce and Content panel! Details below:
Date: Thursday January 7th
Time: 3:00 pm – 4:00 pm
Location: Las Vegas Convention Center, North Hall, 2nd Floor.
Please stop by and say hello!
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