Posts tagged mobile advertising
Global Mobile Advertising Revenues Set To Double This Year To $3.3 Billion, According to Gartner
Jun 22nd
Worldwide mobile advertising revenues are projected to more than double in 2011 and reach $3.3 billion, compared to $1.6 billion in 2010 – according to a new report from Gartner entitled “Forecast: Mobile Advertising, Worldwide, 2008-2015”.
Video and audio mobile ads are the fastest growing segment, while ads associated with search and maps will deliver the highest overall revenue.
However, even if mobile proves to be the fastest-growing formats, Gartner’s forecast for 2015 could be overstated when compared to other similar data and research. Gartner predicts mobile advertising revenue will reach $20.6 billion by 2015 compared to an $11 billion figure estimated by Juniper Research.
Clearly Mobile be a key driver of the overall growth in online ad spend moving forwards, but it’s unlikely to be to the extent that Gartner are currently forecasting and the overall figures presented may need some consideration.
43% of Marketers Use Mobile Marketing Tactics
Mar 28th
Unica’s annual survey of marketers titled “The State of Marketing 2011” reveals that mobile marketing adoption continues to grow. Over 40% of European and American marketers surveyed already conduct some type of mobile marketing. For marketers already embracing mobile, mobile applications is the most popular mobile marketing tactic with 44% of respondents indicating that they currently have mobile apps followed by mobile sites (40%) and mobile messaging (36%).
This increasing trend of mobile marketing is also highlighted in the last figures released by the IAB in the UK. Indeed, spending on mobile advertising in the U.K. more than doubled in 2010 (+116%), reaching £83 million, according to the IAB and PwC.
To view the complete Unica’s survey results, please click on the following link: http://bit.ly/ez9A2Z
About the Unica’s survey : 279 online and direct marketing professionals participated in Unica’s Annual Marketing Survey; online surveys were completed in Q4 2010 within 2 geographic regions among Unica customers and prospective customers (North America represents respondents from the U.S. & Canada. Europe represents respondents from 8 European countries that are large technology markets).
US : Print Publishers are focusing on Mobile
Jan 14th
According to the Audit Bureau of Circulations (ABC) which conducted the research titled “Going Mobile : How Publishers are Solidifying Strategies and Adapting to the Mobile Market”, most publishers are already focusing on the mobile market or planning to do so soon in an attempt to generate additional revenue.
Here are some key findings:
To download the full report, please click on the following link: http://www.accessabc.com/pdfs/mobile2010.pdf
Ad Spend on Mobile Games Will Reach Nearly $900 million Globally by 2015
Jan 12th
According to the study published by Juniper Research titled “Mobile Games: App Store Strategies, Business Models & Forecasts 2010-2015″, ad spend on mobile games should be a valuable source of revenue for game developers. Ad spend on mobile games will increase tenfold over the next five years. By 2015, ad spend on this platform will reach $894 million, up from $87 million in 2010.
The report underlines that despite this strong growth, revenues from content purchases such as pay-per-download will remain the primary source of revenue for players in this industry. Thus, in 2015, advertising spending will account for only about 10% of total mobile gaming revenues.
The mobile gaming market seems very promising fuelled by increasing brand interest in mobile as an advertising channel and end-users revenues (apps, in-app purchases…).
Europe : Mobile Ad Spend will increase by almost 10-fold by 2015
Dec 22nd
Spending on mobile advertising is set to grow by 950% between 2010 and 2015 in European “Big 5” countries (UK, Germany, France, Italy, Spain), representing a compound annual growth rate of 48%, according to mobileSQUARED study. By the end of 2015, mobile advertising revenues in Europe’s Big Five will reach $1.3 billion.
Over the forecasted period, the UK will remain the largest European mobile advertising market with a market share around 30%, followed by Italy around 25% market share, Germany, France and Spain.
Globally, Informa Telecoms & Media predicts a comparable growth with a tenfold increase between 2009 and 2015. IDATE forecasts the mobile ad market will grow at an average annual rate of 47.6% worldwide between 2010 and 2015.
Other mobile advertising emerging trends are:
• mobile location-based ad spending which will be a billion-dollar market by 2015 according to ABI Research.
• mobile video advertising which will be a “significant driver of mobile data usage, occupying an estimated 66% of mobile traffic by 2013″, according to Cisco.
For more info, please click here: Hi-media Blog EU mobile ad spend 2010 2015
Mobile: The Best Channel for Providing Response to Advertising, finds MMA study
Sep 24th
According to a recent research which was carried out in the U.K., France and Germany by Lightspeed Research for the MMA (Mobile Marketing Association), marketers must include a mobile response channel if they want to maximize response from ads in any media.
In fact, the survey reveals some interesting results that show how advertising can be effective to increase consumers’ engagement when it is used with mobile:
- On average, 25% of consumers (31% UK, 24% France and 20% Germany) felt that they would be more likely to respond to advertising that included mobile response.
- Sending a keyword via SMS to a shortcode was the most popular method of response.
Besides Western Europe, this key benefit of mobile advertising has also been proved in the US.
In fact, another survey released in June 2010 by the MMA and its official research partner, Luth Research titled “U.S. Mobile Consumer Briefing”, found that 60% of US adult consumers have noticed ads that include a mobile response as an option.
For more info, please visit www.mmaglobal.com
Hi-media will be attending the ad:tech exhibition (London, September 21-22)
Sep 14th
Hi-media is sponsoring the ad:tech seminar in London, which is a major event for advertisers, media owners and agencies interested in new media and its effect on advertising and marketing. The international online marketing and advertising community gather together annually at ad:tech London to reveal the latest trends and market figures, share best practices and address industry challenges.
Cyril Zimmermann, Hi-media founder and CEO, will be presenting a free thought-leadership seminar entitled “Enlarge, convert and beyond: How to monetise your social media audience” on Tuesday September 21 between 12:30-13:00 GMT.
Please also visit us on stand 242.
We look forward to meeting you there!
More details about the ad:tech expo on the ad:tech London website.
Dates: 21-22 September 2010 opening 10.00 am – 5.00 pm
Location : National Hall, Olympia, Hammersmith Road, London. W14 8UX
Hi-media will attend the E-Commerce fair (Paris, September, 21-22-23)
Sep 7th
Hi-media is sponsoring the next E-Commerce fair in Paris on September 21st, 22nd and 23rd, Porte de Versailles, Pavillon 7.3 (we are on Stand number E32).
Cyril Zimmermann, Hi-media founder and CEO, will speak on two thought-leadership panels:
• An online monetization panel, on which he will speak about “E-pub/Electronic payments: what solutions should be adopted in order to effectively maximise audience and revenue?” being held on Wednesday September 22, 11:00-11:45 am.
• A Mobile Marketing panel, on which Cyril will speak about “What opportunities are there for e-tailers to use mobile marketing in order to promote their brands?”, being held on Thursday September 23, 14:40-15:30 pm.
As Hi-media is a company that can offer both advertising and payments under one roof, we have enormous experience and insight into how publishers, merchants and online game developers can both generate additional revenue and monetize their content.
We hope to see you at the E-commerce fair (Stand E32).
More info about the E-commerce fair can be found here: http://ecommerceparis.com/2010/
We look forward to meeting you there!
Hi-media Advertising rolls out Hi-media Mobile in Europe
Jul 12th
Hi-media just announced the rollout of Hi-media Mobile in Europe.
Hi-media Mobile offers European advertisers a comprehensive portfolio of mobile
advertising and promotion solutions:
- A mobile advertising inventory of over 80 million ad impressions1 from a broad portfolio
of European mobile sites. Advertisers can opt for a choice of classic or high-impact
formats according to their particular needs.
- Range of websites consultable from every type of mobile, and creation of event-specific
micro-sites for special campaigns. Various options can be integrated to make sites even
more interactive: audio and video animations, SMS alerts, downloads, etc.
- Development of mobile apps.
The Hi-media Mobile offer is based on an exclusive network of mobile Internet sites,
split into three verticals: News & Sport / Entertainment / E-commerce & Travel.
To read the Press Release please click here: http://bit.ly/dg1fdO
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