Posts tagged mobile ad spend
The IAB has released the Internet advertising report for the first half of 2013 in the United States.
Digital advertising continues to grow and rose 18 % year over year. Mobile registered the biggest increase, with revenues soaring 145% to $3 billion in the first half, up from $1.2 billion in the same period last year. In the United States, mobile now accounts for 15% of digital ad spend.
The full report is available for download here.
Mobvious, the mobile ad network of Hi-Media Group, today reveals an infographic providing an overview of the European mobile advertising market.
Growth in mobile ad spending will continue as consumers spend more time on their mobile devices.
Investments in mobile advertising continue to accelerate, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Driven by the rapid adoption of smartphones and tablets, mobile advertising is predicted to account for 37% of global advertising spend growth this year and 31% next year.
ZenithOptimedia estimates that mobile advertising will grow 6 times faster than desktop ads between 2012 and 2015. Mobile advertising expenditures should grow by 59% annually. In contrast, the agency forecasts ads on the desktop will grow at an average of 10% a year.
Mobile devices (smartphones, tablets) now account for 51% of US’ adults total time spent with the Internet.
Mobile has become so important to consumers’ lives that for the first time, time spent on nonvoice mobile activities in the US overtakes time spent online on computers. The shift from desktop to mobile, whether smartphone or tablet, is happening across a variety of activities, including digital video viewing.
However, the share of mobile in the total US digital spending is still tiny compared to the share of online time spent. Mobile advertising has a very promising future.
The latest forecasts released by eMarketer confirm the explosive growth of the mobile ad spending market.
By 2017, mobile will account for more than a third (36.3%) of global digital ad market. Mobile share of global digital ad spend will more than double between 2013 and 2017 (x2.6).
In North America, mobile will expand more largely. By 2017, nearly half (49.1%) of all digital ad spending in this region will be on the mobile internet.
Global online ad spending is projected to grow by 13.4% this year, according to MAGNA GLOBAL and the new forecast, from ZenithOptimedia, projects a 15% increase.
Display is the fastest-growing sub-category thanks to the rapid rise of mobile formats (+54%), social media advertising (+40%) and online video (+21%).
Mobile spending will continue to be the fastest-growing digital advertising format in the coming years by registering a two-digit growth year over year.
In this exploding market, the UK is by far the most advanced country in Western Europe by representing a 50% share of spending in 2012.
In the UK, mobile now accounts for 9.7% of all digital advertising spend compared to only 4% in Germany (Sources: IAB UK, eMarketer, April 2013).
The UK is also expected to register the highest growth rate this year (+90%) compared with a Western European average of 80% (Source: eMarketer, April 2013).
The recent report published by Gartner titled “Forecast: Mobile Advertising, Worldwide, 2009-2016″ confirmed the strong growth of mobile advertising spending in Western Europe.
Mobile ad spending in Western Europe will grow by 21% to reach nearly $ 2 billion in 2013. This strong growth is expected to continue. Gartner predicts that, between 2012 and 2016, mobile advertising revenue will grow by 178% in this region.
However, Western Europe will represent only 17% of the worldwide mobile ad spending, compared to 26% of the global online ad spend in 2013. This market seems very promising.
According to a new report from Forrester Research titled “US Interactive Marketing Forecast,
2011 To 2016”, spending on mobile display advertising and search will overtake email and social this year to reach $1.6 billion in revenues. Mobile ad spending will continue to grow at a 38% CAGR to hit $8.2 billion in revenues by 2016 in the United States.
Worldwide mobile advertising revenues are projected to more than double in 2011 and reach $3.3 billion, compared to $1.6 billion in 2010 – according to a new report from Gartner entitled “Forecast: Mobile Advertising, Worldwide, 2008-2015”.
Video and audio mobile ads are the fastest growing segment, while ads associated with search and maps will deliver the highest overall revenue.
However, even if mobile proves to be the fastest-growing formats, Gartner’s forecast for 2015 could be overstated when compared to other similar data and research. Gartner predicts mobile advertising revenue will reach $20.6 billion by 2015 compared to an $11 billion figure estimated by Juniper Research.
Clearly Mobile be a key driver of the overall growth in online ad spend moving forwards, but it’s unlikely to be to the extent that Gartner are currently forecasting and the overall figures presented may need some consideration.