Posts tagged Digital Content
European Users are Ready to Pay for Digital Content
Mar 24th
The report conducted by Forrester Research* at the end of 2010 reveals that European consumers are willing to pay for digital content and highlights the trend that consumers’ appetite for paying for content is rising:
• 31% of them would be willing to pay for online music in the future, up from 26% in 2009.
• 30% of them would be willing to pay for online movies in the future, up from 26% in 2009.
• 24% of them would be willing to pay for eBooks in the future, up from 21% in 2009.
This trend is confirmed by the increased dematerialization of the consumption of media and entertainment:
• In the book market, for instance, according to recent research titled “E-book” from Idate, global eBook sales is predicted to account for 17% of the total book market sales in 2014, which would represent more than a 3-fold increase between 2010 and 2014.
• In the gaming industry, digital gaming accounts for 39% of the overall gaming market in 2010, up from 32% in 2009, according to IFPI and PwC.
*Source: Forrester Research, European Technographics Media, Marketing, and Social Computing Online survey Q3 2010; base:14,246 consumers ages 12+
Hi-media USA CEO Pooj Preena heads to LA for Digital Hollywood – Wed, May 5th
Apr 28th
Pooj Preena will join a panel of his peers to discuss trends shaping digital content monetization and distribution.
From music, video and streaming media (including the ever more popular user generated content) to games, photos and research / legal documents – experts are coming together to discuss how they monetize – or help other companies to monetize – digital content today.
In a panel session titled “Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities”, the group will also explore the newest and most effective syndication and monetization models for delivering content over the Web and onto the hottest new devices.
On the distribution side, panelists will look at opportunities and innovations in digital delivery channels for selling and monetizing digital content – including social media, social networking sites and new devices like the iPad and over-the-top video devices. Panelists will examine how consumers are finding and purchasing content – citing examples like YouTube, iTunes/App Store and Netflix, which have demonstrated that breadth of selection improves the customer experience and generates demand for content – and discuss which players across the value chain will come together to improve this experience and how.
On the marketing and merchandising side, panelists will review opportunities to improve monetization potential and increase user engagement. From display advertising, which has seen the introduction of new ad sizes, richer media, and more intrusive delivery types – to alternative payment types that reach a global audience – panelists will divulge their views on what will help brands and content publishers move “beyond the banner” and into the next realm of digital media marketing.
We hope you can join us in what is sure to be a highly energized and informative discussion – Wednesday, May 5th from 3:50-5:00pm at the Loews Hotel in Santa Monica, CA.
Follow this link to the panel description and speaker bios:
http://www.digitalhollywood.com/10DHSpring/DH10Sp-Wed21.html
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