The recent “Digital Influence Index” global study, conducted by Fleishman-Hillard and Harris Interactive between December 2009 and January 2010, reveals the growing impact of the Internet upon consumer decision-making.
According to the study, Internet is by far the most important medium in the lives of consumers; however companies still persist to under-invest in their online marketing efforts. On average, individuals interviewed in the study spend around 13 hours per week online (not including email, which was tabulated separately). Online even surpasses TV in time spent in countries such as China and France.
The study measures several key aspects of consumers’ use of the Internet, but figures must be considered carefully due to the declarative nature of the data.

For further information on time consumption by country, please click below:
Hi-media Blog Digital Influence Index study June 2010
To download the complete report and read the 9 key findings, please click here : http://bit.ly/9qy86Z