The latest forecast released by Gartner reveals that mobility drives changing consumer behavior. Indeed, consumers want to be connected anywhere and anytime to consume and create any content whenever they want. This results in strong growth in tablets and mobile phones shipments at the expense of traditional PC shipments.
In 2013, tablet shipments are expected to grow 68% with shipments reaching 202 million units, while the mobile phone market will grow 4%, with volume of more than 1.8 billion units.
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According to the Ipsos Global @dvisor survey conducted in February 2013, internet users are still attached to their wallet but are more and more willing to replace it with smart devices.
In Europe, half of Belgian (51%) internet users would choose their mobile device (smartphone/tablet) over their wallet to make their payments if they had to choose one.
Globally, Chinese are the most willing to choose their smartphone or tablet over a wallet if they could only bring one item when going out.
According to the study, published this week* commissioned by the IAB and conducted by comScore, Mobile Rising Stars ads inspire more user interaction, branding performance and positive user opinions versus standard mobile banner ads.
Among the key findings, the Mobile Rising Stars ad formats overall generated nearly twice the interaction rate of banners, with higher recall for campaign brand name and message among survey participants. People who interacted with those ads were 18% more likely to recall the brand name and 23% more likely to recall the brand message advertised vs. those who viewed the standard mobile banner.
*Source: IAB “Mobile Rising Stars Ad Interaction & Effectiveness”, June 2013
The report “Forecast: Mobile Payment, Worldwide, 2013 Update” from Gartner published this week confirms the strong growth of the global mobile payment market.
The number of mobile payment users worldwide will reach 245.2 million in 2013, a 22% increase from 2012, while worldwide mobile payment transaction values will reach $235.4 billion in 2013, 44% growth from 2012.
By 2017, this market will be worth $721 billion with more than 450 million users.
Western Europe’s transaction value is expected to grow by 53% in 2013 to represent 12% of the global mobile payment market. This region will experience steady growth through the forecast period.
Android is now the number one smartphone operating systems (OS) worldwide with a market share of 68.8% of all smartphone shipments during 2012 (Source: IDC).
Due to the dominance of Android, it will be interesting to know which country has the most unique models? What manufacturer dominates the market? Which country is more open to tablets?…
Handset Detection has published statistics that answer to all of these questions through an infographic. This study raises several important points in 7 countries (top 10 Android phones, top 10 screen resolutions, the number of unique devices in each country as well as the dominance of smartphones and tablets on the market).
Here are some interesting facts about Android usage worldwide:
• France has the highest percentage of Android tablets at 28%.
• The U.S. has the highest number of unique Android devices.
• The screen resolution of the most widely used around the world is over 480 x 800.
• The Samsung Galaxy range of smartphones is the most present.
To learn more about these statistics, click here to see the full infographic.
The “2013 Europe Digital Future in Focus” report issued by comScore provides an overview of the European digital landscape and identifies the prevailing trends in web usage, online video, mobile and search.
Here are some key highlights in the EU5 (UK, Germany, France, Italy, Spain) countries:
» 186 million Europeans in the EU5 surfed the Web via a home or work computer.
» 85% of them are video viewers, totaling 159 million people.
» The audience for video viewing on a mobile grew 162% totaling 48.1 million people.
» 241 million in the EU5 are mobile users.
» Smartphone penetration rate reaches 57% totaling 136.2 million people.
The full report is available here for download.