Mobile

Mobile games will overtake PC games in 2015, according to Gartner

According to figures published yesterday by Gartner, the worldwide video game market is driven by mobile games which will grow 42% this year to reach $13.2 billion. With the increasing adoption of smartphones and tablets, mobile games are the fastest-growing segment of the market with revenue set to increase 29.8% in 2014 and 28.4% in 2015.
By 2015, mobile games will generate 20% of total video game revenue and will overtake traditional PC games.

Overall, the worldwide video game market, which includes video game console hardware and software, online, mobile and PC games, will increase 18.9% this year and is expected to grow by 8.9% next year surpassing the $100 billion dollars.

To read the press release, click here.

US : 78% of time spent with online games occurs on mobile

Recent figures released by ComScore in the US show that the degree to which content is consumed on mobile devices depends on the type of content.

Photos, maps and games are the top 3 categories most consumed on mobile: 92%, 86% and 78%  of time spent in those respective content categories occurring on a mobile device. Indeed, people conduct these types of activities more often on the go, so on mobile devices.

However, it’s important to note that people are using different devices depending on what is most convenient or effective at that moment. For instance, most people engage with the Business/Finance category at work while on their desktop computer. As a result, 61% of time spent in this category occurring on the more traditional digital platform (desktop).

 

 

US: Mobile advertising jumped 145% in the first half, according to the IAB

The IAB has released the Internet advertising report for the first half of 2013 in the United States.

Digital advertising continues to grow and rose 18 % year over year. Mobile registered the biggest increase, with revenues soaring 145% to $3 billion in the first half, up from $1.2 billion in the same period last year. In the United States, mobile now accounts for 15% of digital ad spend.

 

 

 

The full report is available for download here.

France: RTB ad spending to double this year, according to IDC

The IDC’s recent report confirms the strong dynamism of  the Real-time Bidding (RTB) market.

Here are the key figures of the French RTB ad market:

  • Doubling of RTB spend this year, estimated at $113.5 million, compared to $57 million in 2012.
  • This growth will continue with a forecasted growth rate of 32.6% in 2014.
  • RTB’s market share of display advertising spending will grow from 12% in 2013 to 27% in 2017.
  • The RTB will outperform all other digital ad segments including mobile, video:
    - Spending on video RTB will quadruple in 2014.
    - Spending on mobile RTB will increase by six-fold in 2014.

State of the European mobile ad market :Infographic by Mobvious

Mobvious, the mobile ad network of Hi-Media Group, today reveals an infographic providing an overview of the European mobile advertising market.

Growth in mobile ad spending will continue as consumers spend more time on their mobile devices.

US: 50% of email opened on mobile devices

As smartphone and tablet usage continues to proliferate, mobile devices have become an indispensable part of email marketing strategy. The Q2 2013 Email Benchmark Study by Experian reports that 50% of unique opens occurred on a mobile device, while desktop-only and webmail-only each received 23%.

 

Mobile will contribute to one third of global ad spend growth this year

Investments in mobile advertising continue to accelerate, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Driven by the rapid adoption of smartphones and tablets, mobile advertising is predicted to account for 37% of global advertising spend growth this year and 31% next year.

ZenithOptimedia estimates that mobile advertising will grow 6 times faster than desktop ads between 2012 and 2015. Mobile advertising expenditures should grow by 59% annually. In contrast, the agency forecasts ads on the desktop will grow at an average of 10% a year.

 

 

Game playing is predominantly mobile activity in the US

Among US web users, smartphone and tablet account for 82% of time spent playing online games, overtaking by far the PC (18%).

Looking at the age breakdown, the use of tablet for accessing gaming content is more common for people aged over 50 years old. Indeed, among them, tablets represent half of all time gaming with the Internet.

However this does not mean that it is the end of PC for online gaming. Indeed, in terms of page views, PC is still higher than other plaforms during daytime.

In-app purchases: the future of mobile app revenue

A new research from Gartner predicts that by 2017, in-app purchases (IAP) will represent about 48% of revenue for mobile app stores, compared to just 11% in 2012. In-app purchases are expected to double this year and will reach $4.6 billion.

Gartner projects that IAP will overtake paid download sales in 2017 generating $37 billion.

IAP will become a major monetization method for apps stores and developers.

Gartner predicts that “IAP is a promising and sustainable monetization method because it encourages performance-based purchasing; that is, users only pay when they are happy with the experience, and developers have to work hard to earn the revenue through good design and performance”.