As smartphone and tablet usage continues to proliferate, mobile devices have become an indispensable part of email marketing strategy. The Q2 2013 Email Benchmark Study by Experian reports that 50% of unique opens occurred on a mobile device, while desktop-only and webmail-only each received 23%.
A new research from Gartner predicts that by 2017, in-app purchases (IAP) will represent about 48% of revenue for mobile app stores, compared to just 11% in 2012. In-app purchases are expected to double this year and will reach $4.6 billion.
Gartner projects that IAP will overtake paid download sales in 2017 generating $37 billion.
IAP will become a major monetization method for apps stores and developers.
Gartner predicts that “IAP is a promising and sustainable monetization method because it encourages performance-based purchasing; that is, users only pay when they are happy with the experience, and developers have to work hard to earn the revenue through good design and performance”.
Global smartphone shipments will cross one billion for the first time this year, predicts IDC, growing more than 40% from last year, and more than doubling from two years ago. That’s compared with only 315 million PCs and 227 million tablets.
According to the research company, the growth is driven by low-cost handsets and gains in emerging markets. IDC predicts that “Smartphones will represent virtually all of the mobile phone market in many of the world’s most developed economies by the end of 2017”.
On the operating system side, Android will take the leading position by taking a 75.3% market share in 2013, followed by iOS with 16.9% share.
According to new research by Ambient Insight called “The 2012-2017 Worldwide Game-based Learning and Simulation-based Markets”, worldwide revenues for game-based learning reached $1.5 billion in 2012.
The forecast predicts the serious games market (which Ambient calls game-based learning) will increase 49% by 2017 to reach $2.3 billion. Much of the growth will come from apps that target the mobile market.
The Asia region will remain the largest market in the world representing 64% of this market. Western Europe will keep its third position with 5% of the market. In this region, the serious game market will grow by 17% between 2012 and 2017.
The CNC has published a study on the use of video games in France. This report confirms the increased use of mobile phone as a gaming platform.
In France, the video game industry for mobile phones, estimated at €231.4 million in 2012, is expected to increase by 18.2% in 2013 to reach €273.6 million.
This segment will represent 29% of the digital video game market by the end of the year.
To download the full study (in French), please click here.