According to figures published yesterday by Gartner, the worldwide video game market is driven by mobile games which will grow 42% this year to reach $13.2 billion. With the increasing adoption of smartphones and tablets, mobile games are the fastest-growing segment of the market with revenue set to increase 29.8% in 2014 and 28.4% in 2015.
By 2015, mobile games will generate 20% of total video game revenue and will overtake traditional PC games.
Overall, the worldwide video game market, which includes video game console hardware and software, online, mobile and PC games, will increase 18.9% this year and is expected to grow by 8.9% next year surpassing the $100 billion dollars.
To read the press release, click here.
Recent figures released by ComScore in the US show that the degree to which content is consumed on mobile devices depends on the type of content.
Photos, maps and games are the top 3 categories most consumed on mobile: 92%, 86% and 78% of time spent in those respective content categories occurring on a mobile device. Indeed, people conduct these types of activities more often on the go, so on mobile devices.
However, it’s important to note that people are using different devices depending on what is most convenient or effective at that moment. For instance, most people engage with the Business/Finance category at work while on their desktop computer. As a result, 61% of time spent in this category occurring on the more traditional digital platform (desktop).
As smartphone and tablet usage continues to proliferate, mobile devices have become an indispensable part of email marketing strategy. The Q2 2013 Email Benchmark Study by Experian reports that 50% of unique opens occurred on a mobile device, while desktop-only and webmail-only each received 23%.
A new research from Gartner predicts that by 2017, in-app purchases (IAP) will represent about 48% of revenue for mobile app stores, compared to just 11% in 2012. In-app purchases are expected to double this year and will reach $4.6 billion.
Gartner projects that IAP will overtake paid download sales in 2017 generating $37 billion.
IAP will become a major monetization method for apps stores and developers.
Gartner predicts that “IAP is a promising and sustainable monetization method because it encourages performance-based purchasing; that is, users only pay when they are happy with the experience, and developers have to work hard to earn the revenue through good design and performance”.