Digital Media
Online Newspapers Visited by Half of European Internet Users
Jan 24th
According to comScore, 48% of European* internet users have visited Newspaper sites in November 2011. This new figure confirms the increased consumption of digital news.
The penetration of online news is even higher in Western European countries. Indeed, 55% of European online users across 7 markets in 2011 (UK, Germany, France, Spain, Italy, Netherlands, Sweden) are online news readers**.
*Source: comScore Media Metrix, november 2011, 49 European markets aggregated into the European region.
**Source: Forrester Research, “online activity and paid content forecast, 2011 to 2016″, july 2011.
US Digital Music Sales Surpassed Physical Sales for the First Time in 2011
Jan 13th
According to the Nielsen/Billboard 2011 Music Industry Report, for the first time digital music sales are larger than physical sales, accounting for 50.3% of all music purchases in 2011. In a continuation of a multi-year trend, digital sales increased by 8.4% from 2010, while physical sales declined 5%.
Digital track sales set a new record with 1.27 billion sales in 2011, an increase of 100 million sales over 2010.
These results confirm that Internet is the top way of consuming paid music which was also highlighted in a recent survey conducted in September 2011 by Insight Research Group*. The study found that more than half of respondents (53%) preferred to purchase music files online.
*”Digital Music Consumer Behaviors: Ownership & Streaming”; 1,000 online music consumers ages 18-64 were surveyed during August-September 2011.
Click here to download the Nielsen/Billboard Music Industry Report 2011.
US: Mobile Surpasses Print in Time Spent
Dec 13th
Americans adults now spend more time using their mobile phones than reading newspapers and magazines, according to new research from eMarketer.
Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined). That’s a 30% increase on last year.
However, despite this increased use of mobile which now takes up over 10% of an American adult’s media time, yet it attracts less than 1% of ad spend.
This study highlights the discrepancy between consumer behavior and advertising spending which is promising for the business on the Internet and on mobile devices.
China: Time Spent Online Surpasses Time Spent on Traditional Media
Dec 9th
A new study by Starcom MediaVest Group, the Publicis media agency network, found that Chinese consumers spend significantly more time online each day than with any other medium. Thus, they spend more time online than watching TV. According to the study, the average Chinese consumer spends 3.25 hours a day online compared to 2.21 hours watching TV.
Users are also turning to the web for video entertainment. The survey revealed that digital media users in China spend more time watching video on their mobile devices and computers than their TV.
As China’s consumer economy rapidly expands, more agencies and marketers are devoting greater effort to growing market share in the country.
Source: Starcom MediaVest Group “China Yangtze Study”, october 2011. Results are based on in-person interviews with 13,507 ages 13-45 consumers in China conducted during May 2011.
US: 34% of Agency Executives Cited Digital was their No.1 Medium of Choice during Q3 2011, only one point lower than the 35% who cited local TV
Oct 25th
For the first time since being tracked, digital media (including online, social and mobile) has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata. Indeed, 34% of US agency executives cited digital as their No. 1 medium of choice during Q3 2011, only one point lower than the 35% who cited local TV.
The survey indicates that digital may be at the tipping point of overtaking all other media in terms of importance. According to Strata, this growing role of digital in agency and client organizations is driven mainly by social and mobile.
About the methodology: The findings are based on a segment of more than 900 agencies that process about $50 billion worth of media through Strata’s systems in the United States.
US: Digital Entertainment Downloads are on the Rise Among Kids
Oct 6th
The latest report from the NPD Group titled “Kids and Entertainment Content, 2011 Edition”, reveals American kids (aged 2-14) have become increasingly dependent on downloadable digital content.
The research shows that the amount spent on entertainment content by kids has increased over the last two years on digital forms at the expense of physical forms.
For the majority of kids, entertainment content is still acquired in a physical format, digitally acquired content has grown substantially over the last two years at 6 points. Indeed, 21% of their entertainment spending was on digital content this year, compared to 15% in 2009 (79% via physical forms).
This shift from physical to digital content is set to continue due to the fact that kids are accustomed to interacting with technology, thus they would rather opt for digital forms of entertainment than physical forms.
About the methodology:
An online survey was fielded in August 2011, to a representative sample of male and female adults age 18 and over who are members of NPD’s online panel and have children ages 2 to 14 in the household. Respondents with more than one child in the specified age range were instructed to answer for a randomly selected child. The study is based on 3,343 completed surveys
US: This Year, Mobile Ads Will Overtake Social Ads and Email Marketing
Aug 31st
According to a new report from Forrester Research titled “US Interactive Marketing Forecast,
2011 To 2016”, spending on mobile display advertising and search will overtake email and social this year to reach $1.6 billion in revenues. Mobile ad spending will continue to grow at a 38% CAGR to hit $8.2 billion in revenues by 2016 in the United States.
The French Market Will Dominate European Online Video Revenues
Aug 2nd
While online video has become a mainstream online activity, paying for online video content has not as yet become so widespread. However, even if it is still only a budding market, the online video market in Western Europe is forecasted to be one of the fastest-growing online paid content categories over the next five years by increasing at a CAGR of 20.5% over the period 2011-2016.
According to Forrester Research, France will remain the main market for online video content within Europe in 2011. French online users will spend €31.9 million on online video content in 2011 which will represent 21% of the Western European market.
US: Online Video Is Becoming An Increasingly Important Part Of The Overall Entertainment Mix For Consumers
Jul 28th
New research conducted in April 2011, by Frank N. Magid Associates and Metacafe, has clearly revealed the importance of the computer as a tool for entertainment and how online video is becoming an entertainment genre in its own right.
According to the study, the PC/laptop is described by over 60% of online users as the single media platform they “can’t live without” beating television:
• 63% of US online users say they “can’t live without” their laptop or desktop PCs.
• 60% said the same about their TV.
• 31% said the same about their mobile device.
Amongst the findings, the study also highlighted the importance of online video for a young male audience. In fact, American young men video viewers favour a computer over television as their primary entertainment device:
• 39% of male online viewers aged 18-34 consider the laptop/PC their primary medium for entertainment,
• compared to 28% citing the television and 14% citing a video game console.
To conclude, online video is big, getting bigger and is gradually changing not only the entertainment landscape but also the media landscape.
The Mobile Video Explosion
Jun 28th
Thanks to the proliferation of mobile devices such as tablets and smartphones, the mobile video market is widely expected to really take off in the next few years.
In terms of traffic, video currently accounts for up to 60% of mobile data traffic, according to the latest Mobile Analytics report from Bytemobile.
Cisco in its latest report on mobile traffic* confirms this trend, but to a smaller extent. Indeed, Cisco is currently forecasting that global mobile video traffic will exceed 50% for the first time in 2011 and will account for some 66% of global mobile data traffic by the end of 2015.
In terms of revenues, the global mobile video market is expected to increase at a Compound Annual Growth Rate of 24% between 2010 and 2015 which will result in expected revenues reaching $12.6 billion, according to the report issued in June 2011 by IDATE.
The rising use of mobile video and more generally of mobile drives new measurement tools such as:
• M³, launched in June 2011 by Ipsos Media CT, using Zokem’s mobile measurement app to track smartphone and tablet usage.
• Device Essentials, introduced in June 2011 by comScore which measures digital traffic from all devices, including mobile phones and tablets.
*Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015
English
Español
Deutsch
Français
Italiano
Nederlands
Português