Jonas Jaanimagi

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Homepage: http://www.hi-media.com


Posts by Jonas Jaanimagi

Quality over quantity

02/22/2011 - 8:25 AM

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Posted in Advertising | No comments

As the head of ad operations & publisher solutions at Hi-Media UK, I say: “I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape”…
C.G.Campbell once said: “Quality isn’t something that can be argued into an article or promised into [...]

Building Value For Publishers Beyond The Click-Through

07/22/2010 - 2:40 AM

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Posted in Advertising, Digital Media, Payments | No comments

Premium online publishing is currently at a critical stage in its maturation. Advertising revenues are under pressure and the display element in particular appears to be struggling to fully meet the commercial needs of publishers keen to continue creating quality content for premium audiences. Murdoch’s fascinating experiment with an online pay-wall on The Times appears [...]

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