A new survey from Gartner has revealed that Android has became the No 1 tablet operating system (OS) with 62% of the market in 2013. Worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68% increase on 2012. According to the report, the share of Apple’s iOS dropped 16.8 percentage points as more people looked at smaller low-cost tablets in emerging markets.
The Pew Research Internet Project unveiled a new study looking at how Americans’ lives and attitudes have changed over the course of the Web’s life. Internet has become so essential that they’d rather give up television than Internet access.
According to this new study, over half of Internet users (53%) say the Internet would be very hard to give up and 61% of those people consider the web essential to their daily lives.
Broadened to the entire adult population, this year’s results indicate that 46% of all American adults would find it very hard to give up the internet. By comparison, the 49% of cell phone owners who say it would be very hard to give up their phone translates to 44% of all adults. And only 35% of adults feel the same way about their TV.
Overall, the internet hasn’t only had an impact in terms of leisure but also on work, society and Americans’ social lives. 90% of internet users say the internet has been a good thing for them personally. Some 76% believe that the internet has been a good thing for society, while 15% say it has been a bad thing and 8% say it has been equally good and bad.
Worldwide consumer spending on digital entertainment (movies, games, apps, and music) grew 30% to $57 billion in 2013, up from $44 billion in 2012, according to a joint report by IHS and App Annie covering France, Germany, Japan, Russia, South Korea, the UK and the US.
Digital games is the biggest content category with consumer spend of $34 billion excluding apps.
- Game apps take market share:
Game apps are beginning to take share away from other digital games. Across the key countries analyzed in this report , spend on game apps alone grew 2.9x from 2012 to 2013, a growth that’s almost triple that of the digital games (excluding apps) category over the same period.
- Japan first for mobile-first:
Mobile apps are now the leading content category in Japan. Japan is the only country where spend is higher on mobile game apps than on any other types of digital games.
Mobile is clearly where gamers are heading, especially if Japan is any indication of global trends.
- The next generation of consoles (Microsoft Xbox One and Sony PlayStation 4) will improve the future market share of digital games excluding apps.
IHS forecasts that 41% of games spend on these devices will be digital by 2017, largely thanks to platform service subscriptions.
For more details, you can download the report here.
According to the “App Annie Index 2013 Retrospective” report, Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Indeed, apps with freemium model grew from 86% of game revenue in 2012 to 93% in 2013.
Among other app categories such as music, news or dating, the freemium model has also expanded, becoming prevalent. The amount of non-gaming apps which used a freemium model in 2013 grew from 46% to 57%.
The report is available for download here.
To monetize its entire video and display inventory, the INA (Institut national de l’audiovisuel – French National Audiovisual Institute) has chosen HiMedia, European leader in online advertising networks, to handle its site advertising.
The INA, a public cultural corporation tasked with the storage, promotion and transmission of audiovisual archives, with a catalog of more than 350,000 documents, announced that it had exceeded 100 million videos views in 2013. Its audience, showing strong year-on-year progression, should continue to grow in 2014 with promising new digital innovations and developments (mobility, personalization, etc.).
For HiMedia, the objective of this latest collaboration is to maximize and optimize the revenues from digital advertising spots for the public website and support the INA in the monetization of its growing video and display inventory.
Thanks to its Fullscreen (video ad network) and Adexchange.com (real-time display marketplace) experts, HiMedia has established itself as the best-equipped advertising network for deploying complete, high-performance, affinity advertising.
INA joins an already rich video portfolio: Aufeminin.tv, Marmiton.org, SeLoger, Skyrock, Jeuxvideo.com, etc. This newly-signed contract enables HiMedia and its video advertising network, Fullscreen, to expand its offering by proposing a quality audience to its advertisers. The Fullscreen offering today reaches a video audience of 8.7 million, making it the number two exclusive video advertising network on the market (Médiamétrie, December 2013).
The INA is the latest addition to the HiMedia portfolio, reinforcing its leadership, and that of its Fullscreen ad network, on the online video advertising market.
To download the press release, click here.
HiMedia signs with Universal Networks International for the channels websites 13ème RUE, Syfy and E!
Universal Networks International (UNI), the channels’ division of NBCUniversal International has appointed HiMedia, the European leader in on-line advertising, to handle advertising sales for E!, Syfy and 13eme rue websites.
Effective immediately, HiMedia manages digital inventories of Syfy (www.syfy.fr/) and 13eme rue (www.13emerue.fr/), two of the most frequently watched thematic channels by cable TV and satellite subscribers (around 15 million of people in France), as well as E! Entertainment (http://fr.eonline.com/).
HiMedia aims at maximizing advertising opportunities and revenues for UNI channels’ websites. The company will rely on its digital expertise through Fullscreen – the video ad network, Mobvious – the mobile ad network, Magic – special operation and brand content and Adexchange.com, the advertising real-time marketplace.
To read the press release, click here.
HiMedia, a European leader in on-line advertising agencies and Media365, a leading player in the field of publishing and the production of sporting content, have announced that they have signed an agreement whereby, HiMedia will become the exclusive managing authority from January.
Media365: an influential expert group
Media365 is the third largest editor of sports news in France, thanks to its 5 news sites that attract 1.7 million unique visitors each month.
Through its sporting themes, Media365 very accurately targets users according to their interests, which as a result, improves the performance of advertising campaigns.
Using a similar method, Football365.fr, the French leader in football, has benefited from an audience of more than 1 million unique visitors, as have the other four other sites: Sport365.fr, Rugby.365.fr, Mercato365.fr, and Footafrica365.fr. Each site has also taken advantage of a profile on iPhone and Android mobile platforms.
HiMedia: usage of ROI methods
HiMedia is proud of the trust that the Media365 group has placed in them ahead of a truly eventful sporting year. Indeed, 2014 is a strategic one, for the year will be punctuated by major sporting events that advertisers want to use to strongly communicate their messages. (Winter Olympic Games, FIFA World Cup, RBS 6 Nations).
Brands will benefit from a select, enhanced audience and from the expertise provided by different advertising products from HiMedia: Mobvious (mobile management), Magic (special operations and brand content) and Adexchange.com (real-time market).
With this new contract, HiMedia enriches its offerings in the world of sport, especially football, by providing its advertisers with a very strong relevant audience (Footmercato.net, Football.fr the 10sport, Sofoot). More broadly, HiMedia continues to build upon its leadership status in the on-line advertising agencies market.
To read the press release, click here.
Worldpay has just launched ”Your Global Guide to Alternative Payments (Second Edition)”, an in-depth study of the global payment landscape.
According to this study, e-wallets will equal cards as the most popular payment method globally, with each predicted to have a 41% share of the overall online payments market in 2017.
It’s estimated that alternative payments (any form of payment other than credit or debit cards) will account for 59% of all online transactions in 2017, up from 43% in 2012. Card payment market share (including credit and debit) will decline from 57% in 2012 to 41% in 2017.
Moreover, in Europe, payments market varies significantly from one country to another. While countries like UK, Ireland, Denmark and Turkey still stick to card based payments, countries including Poland, Finland, Germany and the Netherlands have shown a trend of increased alternative payment methods.
For more information, the full report is available for download here.