In Western Europe, the UK takes the lead in the mobile ad market
May 7th
Mobile spending will continue to be the fastest-growing digital advertising format in the coming years by registering a two-digit growth year over year.
In this exploding market, the UK is by far the most advanced country in Western Europe by representing a 50% share of spending in 2012.
In the UK, mobile now accounts for 9.7% of all digital advertising spend compared to only 4% in Germany (Sources: IAB UK, eMarketer, April 2013).
The UK is also expected to register the highest growth rate this year (+90%) compared with a Western European average of 80% (Source: eMarketer, April 2013).
Société Générale signs partnership with HiPay
Apr 25th
HiPay, the payment division of Hi-Media Group, announces the signature of a partnership with Société Générale.
As part of the launch of its product Yoban’tel, which offers the online transfer of money from Europe to Senegal, Société Générale chooses to join with HiPay Wallet, the electronic wallet of the Hi-Media group, for the collection of funds from 7 European countries (Germany, Belgium, Spain, France, the Netherlands, Italy and Portugal).
Yoban’tel is an innovative solution which is directed to anyone who has a mobile telephone, regardless of whether they have a bank account or not. Money which is directly put into the Yoban’Tel account of the customer is accessible from their mobile telephone and can be used for different operations: withdrawing cash, paying bills, transferring money, buying telephone credit.
In order to put this measure into place, Société Générale has been supported by two interoperable partners, HiPay for incoming payments in Europe as well as electronic currency management and Obopay for making money available to the beneficiaries in Senegal via their mobile telephones.
The e-wallet HiPay Wallet allows its users to pay over the internet in a straightforward and secure way, without having to submit their bank details to the merchant site. The users of HiPay Wallet can credit their account and pay with the main European payment methods.
HiPay is authorized by the European Establishment of Electronic Currency in the principal countries of the European Union.
To read the press release, click here.
Hi-Media: 46 million euros in sales in the first quarter
Apr 23rd
- Return to growth in advertising.
- Success in video and mobile sales, ad-exchange and special operations.
- Change in the payment activity in line with anticipations, with a return to growth expected in the second semester.
- Confirmation of the activity growth objective for the full year 2013.
The online media group Hi-Media, one of the European leaders in Internet audience monetization, releases its business report for the first quarter of 2013.
To read the press release, click here.
The popularity of Android mobile devices around the world (Infographic)
Apr 17th
Android is now the number one smartphone operating systems (OS) worldwide with a market share of 68.8% of all smartphone shipments during 2012 (Source: IDC).
Due to the dominance of Android, it will be interesting to know which country has the most unique models? What manufacturer dominates the market? Which country is more open to tablets?…
Handset Detection has published statistics that answer to all of these questions through an infographic. This study raises several important points in 7 countries (top 10 Android phones, top 10 screen resolutions, the number of unique devices in each country as well as the dominance of smartphones and tablets on the market).
Here are some interesting facts about Android usage worldwide:
• France has the highest percentage of Android tablets at 28%.
• The U.S. has the highest number of unique Android devices.
• The screen resolution of the most widely used around the world is over 480 x 800.
• The Samsung Galaxy range of smartphones is the most present.
To learn more about these statistics, click here to see the full infographic.
Le Figaro group has chosen HiPay as payment solution for its digital monetization
Apr 14th
HiPay, the payment division of the Hi-Media Group announces the signature of a new contract with Le Figaro Group.
Le Figaro Group has chosen the e-wallet solution HiPay to handle Le Figaro Newspaper digital issue monetization over PC, smartphone and tablet. HiPay wallet’s functionalities make impulse buying easy for the on line readers namely with a « one click » payment option, ideal for both occasional and repeated purchases. The technical expertise and ease of use of Hi-Media Group’s payment services will boost conversion rates and the monetization of information content on all digital reading platforms.
HiPay is nowadays a reference for several press groups such as Le Figaro, L’Equipe, Le Parisien, Le Nouvel Observateur, Marie Claire or the online Press kiosk ePresse.fr, reaching an unduplicated audience of 16 million unique internet users in France.
To read the press release, click here.
US video RTB to account for 24.7% of online video spending by 2014
Apr 9th
A study published recently by Forrester Consulting predicts that RTB for online video advertising will continue to grow and will account for 24.7% of all US online video spending by 2014.
Over the past year, Forrester Consulting found that RTB has been the fastest-growing segment of the online video advertising market in the United States, growing more than 100% from 2011 to 2012, and forecast to grow more than 70% in 2013.
Forrester predicts US video RTB spending will increase from $402 million in 2012 to $686 million in 2013 and will hit $1.14 billion in 2014.
The success of RTB in display advertising has laid the foundations for video as buyers who have experienced RTB in online display advertising have been among the earliest adopters of RTB for online video.
The European Digital landscape, according to comScore
Mar 26th
The “2013 Europe Digital Future in Focus” report issued by comScore provides an overview of the European digital landscape and identifies the prevailing trends in web usage, online video, mobile and search.
Here are some key highlights in the EU5 (UK, Germany, France, Italy, Spain) countries:
» 186 million Europeans in the EU5 surfed the Web via a home or work computer.
» 85% of them are video viewers, totaling 159 million people.
» The audience for video viewing on a mobile grew 162% totaling 48.1 million people.
» 241 million in the EU5 are mobile users.
» Smartphone penetration rate reaches 57% totaling 136.2 million people.
The full report is available here for download.
Hi-Media signs partnership with LinkedIn in Spain
Mar 19th
• Hi-Media becomes LinkedIn’s exclusive partner for LinkedIn, the biggest professional network worldwide and the leader in this segment in Spain.
• This partnership provides marketers with unique marketing solutions dedicated to a high profile professional and qualified target in the Spanish market.
To read the complete press release, click here.
Online and TV more effective together than a TV ad alone
Feb 28th
The recent survey issued by the IAB, titled “A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness”, shows that the combination of digital advertising and television commercials was found to be a particularly potent mix. Moreover, the research reveals that the sequence of exposure matters. Indeed, prior exposure to a digital advertising (display banner or video ad) enhances the impact of the TV exposure.
To read the complete survey, click here.
Greater impact with online video ad prior to TV
Research demonstrated that planning and running video ads online prior to TV boosts all key brand effect metrics for the same ad playing on TV :
» General recall is 15% higher;
» Brand recall is 33% higher;
» Message recall is 45% higher;
» Likeability is 40% higher.
Greater impact with banner ad prior to TV
There were similar gains when it came to online display ads:
» General recall is 20% higher;
» Brand recall is 25% higher;
» Message recall is 40% higher;
» Likeability is 27% higher.
Global tablet shipments up 78% in 2012
Feb 22nd
According to a recent report from IDC, the tablet market grew by 78% in 2012 and accounted for 10.7% of all smart connected devices shipped throughout the year.
Globally, 1.2 billion smart connected devices (desktop PCs, portable PCs, tablets, and smartphones) were sold in 2012. Worldwide media tablet sales reached 128.3 million units.
For more info, click here.
